Every current graphics card sells above its launch price right now, and the higher you go, the worse it gets. On November 3, 2026, the cheapest RTX 5090 listed anywhere cost $6,400, more than three times its $1,999 MSRP. The RTX 5060 Ti was the closest to normal, at 19% over.
The numbers
| Card | Launch MSRP | Cheapest street price | Over MSRP |
|---|---|---|---|
| GeForce RTX 5090 | $1,999 | $6,400 | +220% |
| GeForce RTX 5080 | $999 | $1,899.99 | +90% |
| Radeon RX 9070 XT | $599 | $919.99 | +54% |
| GeForce RTX 5070 | $549 | $799 | +46% |
| GeForce RTX 5060 Ti | $379 | $449.99 | +19% |
Source: GPU Price Index, November 3, 2026. Street price is the lowest live listing they track.
Why the top end is hit hardest
Two things are squeezing supply at once. Reports in December 2025 said NVIDIA would cut GeForce production by up to 40% in early 2026, and the same memory shortage that is driving up RAM and SSD prices limits how many cards can be built (Windows Central). By January 2026, Best Buy had no RTX 5090s in stock at all, and Amazon and Newegg listings were mostly third-party sellers asking $3,800 to $4,500.
Cheaper cards use less memory and sell in bigger volumes, so their markups stay smaller. That is why a 5060 Ti is close to its list price while a 5090 is not.
What this means if you are buying
- A card at or near MSRP from a real retailer is a genuine deal in this market. That is the main thing SnipeDrops alerts on.
- Mid-range cards are the least distorted. If a 5060 Ti or 5070 does the job, you lose far less to markups.
- Check who the seller is. On Amazon and Newegg, a high price often comes from a marketplace seller, not the store itself.
How we will keep this current
We update this table as prices move and date every change. Once our store feeds are live, the SnipeDrops deal board will flag any card that shows up at or near its launch price.